LONGSHAW WARD is a Womenswear and Accessories label, designed by us (husband and wife team Kirsty Ward and
David Longshaw) in our London studio.
Having studied at St Martins and the Royal College of Art, we met in the design studio of Alberta Ferretti, in Italy. Returning to England we both separately launched our own eponymous labels, before joining forces to form LONGSHAW WARD.
Covetable contemporary pieces with a strong aesthetic are the main principles of the brand’s DNA. The collections concentrate on beautiful, detailed craftsmanship, for modern, intelligent women.
Longshaw Ward has been worn by the likes of Gigi Hadid, Jorja Smith, Daisy Lowe, Poppy Delevingne, Mabel, Hannah Peel, Eliza, Charity Wakefield, Raye, Amber Rose Revah, Andreya Triana, Noga Erez, Sienna Guillory, Lyves, Laura Lee from Khruangbin…
Featured in L’Officiel, VOGUE, NYLON, ELLE, Marie Claire, Grazia, The Sunday Times Style, Chanel 4, the Guardian, Le Figaro – Madame, LOVE, TATLER, HUNGER, The Observer , Harpers Bazaar, Schon, WWD….
All our pieces are made in the UK, using thoughtfully sourced fabrics and materials.
LONGSHAW WARD has shown on the catwalk at London Fashion Week and in China, Kiev, Belarus and exhibited in Milan and Paris during Fashion Week.
Ward is a Womenswear MA graduate of Central Saint Martins (2008).
Selected for a wealth of prestigious projects she was part of Selfridges Bright Young Things, selling in store and creating her own Oxford St window.
Statement jewellery has always been a strong aspect of the brand, this coupled with a defined signature handwriting in her ready-to-wear line, lead to Kirsty being championed by VOGUE Italia in two exhibitions in Milan. She has been stocked internationally by prestigious stores including Comme Des Garçons Trading museum in Paris and Tokyo where she collaborated on a men’s and women’s monochrome jewellery collection.
Kirsty and her designs have been featured in magazines such as, VOGUE Japan, VOGUE Italia, ELLE, Grazia, L’Officiel and Nylon.
Longshaw graduated from the Womenswear courses of both St Martins (BA) 2005 and the Royal College of Art (MA) 2007.
Longshaw has design experience at Alberta Ferretti, Max Mara and time as Creative Director of a luxury Chinese brand. David’s strong illustrative style has led to collaborations with Triumph, NailsInc, Michelin starred restaurant Yauatcha, Harrods and the creation of windows for stores including Matchesfashion.com and luxury London Knightsbridge store Feathers.
David has written and illustrated five published ‘fashionable children’s tales for grown-ups’.
He has contributed to a number of magazines including illustrations for vogue.co.uk, a series of comic strips for VOGUE Italia and animations for LOVE magazine.
Davids designs are sold internationally and have been featured in magazines including VOGUE, VOGUE Turkey, VOGUE Italia, ELLE, NYLON Japan and Grazia.